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Embedded Executive: Where To Place the Compute In a Car | NXP

Embedded Executive: Where To Place the Compute In a Car | NXP

Update: 2025-07-23
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Compute in the automobile is (again) moving toward consolidation and away from the discrete nature of multiple processors around the vehicle. Is this a trend that’s going to stick? I guess it depends on who you ask. 

In this case, I asked Robert Moran, the GM & VP for Automotive Processors at NXP Semiconductors. As we add AI and autonomous drive to the software-defined vehicle (SDV), a move like this is pretty much a requirement. Hear it right from the horse’s mouth on this week’s Embedded Executives podcast.

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Embedded Executive: Where To Place the Compute In a Car | NXP

Embedded Executive: Where To Place the Compute In a Car | NXP

Rich Nass, Embedded Computing Design